The Beginning… What’s In A Name?
The name AYVA is derived from the monikers of my children- Ayesha and Varun. AYVA was founded in order to celebrate the joys of life and to keep the tradition of cherishing and preserving these wonderful memories through jewelry.
I come from a traditional Indian family where jewelry is a huge part of our culture. Growing up I not only loved watching and helping my mother create those one-of-a kind pieces, but I was also fascinated by my grandmothers jewelry boxes full of ancestral jewelry and decades of history. Jewelry was always a part of my life as I had all those wonderful memories but it was not until I joined our family jewelry business that I realized my true calling. Then I decided to complete my jewelry designing from GIA and soon after decided to launch AYVA.
I design my jewels for the women who want unique, luxurious and romantic designs in fine jewelry that they can connect with.
“I feel like jewelry is a personal statement which triggers an emotional response. It either moves you or it doesn’t. There are some pieces that you have an immediate connection with and some that just don’t do anything. So for me jewelry is all about the emotions. It defines me and my choices- it tells you a lot about me”.
So with this I welcome you to join our little family and let us be part of your wonderful moments so that you can #startyourstory with #ayvajewelry